Asst. Prof. Nelissa Alcasoas represented V. M. Salgaoncar Institute of International Hospitality Education (VMSIIHE) at the recently concluded 2019 APacChRIE & EucoCHRIE Joint Conference held in Hong-Kong. Ms. Nelissa along with her colleagues Mr. Manoj Kumar Neelamegan and Dr. Rachel Jessie Pereira presented their research paper ‘The Complexities to Adopt and Implement Digital Economy Practice in Small and Medium Enterprises in the Tourism Industry’.
The conference was held between 22nd to 25th May, 2019 and hosted by the School of Hotel & Tourism Management, Hong Kong. At this forum various issues linked to the global tourism trade and the integration of education and industry practices were discussed. Over 700 delegates from various countries attended the conference.
The research paper puts the spotlight on how the Digital India Program poses challenges to various stakeholders in the small and medium enterprises in the tourism industry within the country.