IIIM introduces 1-year International PG Diploma program in Digital Marketing

IIIM collaborates with Cambridge Marketing College, UK

International School of Informatics and Management, (Popularly known as IIIM), Technical Campus, Jaipur is proud to introduce a 1-year International PG Diploma in Digital Marketing in collaboration with Cambridge Marketing College, UK. SEED Academy, which is an IIT/IIM alumni initiative and the partner of Cambridge Marketing College in India will monitor and deliver the PG Diploma programme at IIIM. This is a first-time effort where internationally designed curriculum on digital marketing is being delivered through classroom training. On the successful completion of the course, students will receive 100% placement assistance with a minimum assured starting salary benchmark of Rs 2.5 Lacs per annum.

At the press meet Mr Terry Nicklin who is a Fellow of Chartered Institute of Marketing and the Digital Course Leader, Cambridge Marketing College, UK spoke to the audience using video technology. Mr Nicklin spoke about sound theoretical knowledge and practical application needed for making a successful career in digital marketing. Cambridge Marketing College is a 27-year old private college which is accredited to the Chartered Institute of Marketing and is rated in the top institutes in UK imparting professional management education.

Speaking on similar lines, Mr Atanu Ghosh who is the Chairperson of the Academic Board constituted for designing and delivering this International PG Diploma in Digital Marketing promised the students hands on experience on live data to understand and apply the concepts taught in the class. All tutors are industry practitioners of marketing, media and digital marketing. Few classes will be conducted through video technology by tutors from Cambridge Marketing College. Mr. Ghosh who is a visiting faculty for digital marketing at leading IIMs also emphasised that a student needs effective communication skills and not necessarily fluency in English to enrol for this programme and also to succeed in the career, thereafter.

Mr Deepak Pramanik, Founder Director, SEED Academy mentioned that students will be also mentored and trained in enhancing their self-confidence as well as personality development for succeeding in the job interviews by experienced, competent confidence counselling experts. The placement assistance is an innovative method which is possible due to the excellent alumni network of the IIT/IIM professionals who are associated with this project. Projects, live case studies and internship will help the students to prepare themselves for the placement. Digital marketing offers the opportunity to students to work on global projects from India.

Mr Nandan Sengupta who is the College Ambassador for Cambridge Marketing College in India has travelled all the way from Cambridge to participate in the press briefing. He was excited as his efforts over the past two years have resulted in designing and offering a programme which is as per the needs of the industry and is also affordable for the students considering the quality of faculty members and the latest global content which will be taught. At a tuition fees of Rs 2.1 Lacs + 18% GST, a student will be able to recover his investment within one year of working. Students can also opt for a seven-day immersion programme in Cambridge at an additional cost.

Dr. Ashok Gupta, Director, IIIM, Jaipur, mentioned that this collaboration with Cambridge Marketing College, UK is a part of the constant efforts by IIIM to raise the standards of the education that the institution brings for the students of Jaipur, Rajasthan and other states of the country. He was optimistic that this collaboration will help the students from Rajasthan to make a mark on the national and international platform. The IIT/IIM alumni who are associated with this project gives us the confidence that we are bringing the best quality education to IIIM.

Application to the programme is free and has to be made online through seedacademyindia.com. Applications close on 31st March 2019. Shortlisted students will be intimated by 8th April for a selection assessment which will be held at the IIIM, Jaipur campus on 19th, 20th or 21st April. The fees for assessment will be Rs 2000/- only and have to be paid by 12th April either through online gateway or physically at IIIM campus. Results will be declared on 22nd April and admissions close on 7th May 2019. Rs 50000/- + 18% GST is payable at the time of admission. Balance amount is payable quarterly. Classes commence on 4th July 2019 at IIIM campus.

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