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Objective Marketing Aptitude : For Banking and Other Competetive Exams (English) by Expert Compilations

  • ISBN: 9789350751824
  • Authors: Expert Compilations
Objective Marketing Aptitude : For Banking and Other Competetive Exams (English) by Expert Compilations
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Objective Marketing Aptitude : For Banking and Other Competetive Exams (English)

Author: Expert Compilations
Language: English
Length (Pages): 160 Pages
Publisher: Arihant Publications(I) Pvt.Ltd - Meerut

Publication Year 2012
Edition:
Exam:Bank P.O/Officers
ISBN: 9789350751824

Table of Contents
Tabe of Contents

1. Marketing: Nature, Scope and Functions
2. Marketing Environment
3. Marketing Mix
4. Product Life Cycle
5. Consumer Behaviour
6. Market Segmentation
7. Marketing Channels
8. Middlemen in Marketing
9. Sales Promotion
10. Advertising
11. Personal Selling
12. Branding and Packaging
13. Sales Forecasting
14. Consumer Protection
15. Marketing Planning
16. Bank Marketing

Model Test Papers

Model Test Paper 1
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Model Test Paper 10

 

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