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Marketing Aptitude (English) by Sima Kumari

  • ISBN: 9788178128900
  • Authors: Sima Kumari
Marketing Aptitude (English) by Sima Kumari
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Marketing Aptitude (English)

Author: Sima Kumari
Language: English
Length (Pages): 264 Pages
Publisher: Ramesh Publishing House-delhi

Publication Year 2013
Edition:
Exam:Banking
ISBN: 9788178128900

Table of Contents
Marketing : Meaning, Nature and Functions
Marketing Mix
Marketing Environment
Marketing Planning
Marketing Strategy
Buyer Behaviour
Market Segmentation
Sales Forecasting
Product Life Cycle
Product Planning
Packaging and Labelling
Product Development
Branding
Channels of Distribution
Direct Marketing
Pricing
Advertising
Sales Promotion
Sales Management
Marketing Research
Knowledge of Banking

Model Set 1 to 5

Introduction to Marketing
Concepts of Marketing
Marketing Environment
Consumer Behaviour
Market Segmentation
Marketing Mix
Product
Product Mix
Product Life Cycle
Branding
Packaging and Labelling
Pricing
Physical Distribution
Promotion
Service Marketing
Social
Green & Event Marketing
Retail Marketing
Rural Marketing
Electronic Marketing
Marketing Research (MR) & Marketing Information System (MIS)
Miscellaneous Questions
Glossary

 

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