See this page in HINDI >>

Horticultural Marketing: A Resource and Training Manual Forextension officers/Fao (English) 01 Edition by FAO

  • ISBN: 9788170355090
  • Authors: FAO
Horticultural Marketing: A Resource and Training Manual Forextension officers/Fao (English) 01 Edition by FAO
StorePriceBuy Now
INR 270/- Buy Now
INR 380/- Buy Now

Horticultural Marketing: A Resource and Training Manual Forextension officers/Fao (English) 01 Edition

Author: FAO
Language: English
Length (Pages): 118 Pages
Publisher: Daya Publishing House

Publication Year 2007
Edition:01
Exam:Other Exams
ISBN: 9788170355090

Table of Contents

Chapter 1: The Marketing process
What is marketing?, Why is marketing important?, Summary
Chapter 2: Introduction, Successful cases in horticultural marketing
Starting marketing, huza, northern pakistan, Loose cooperation to fully exploit market opportunities, Al Bayda, Yemen, Market-oriented production by an individual small farmer, Antigua, Large successful farmer exploiting new technology and a changing market, Egypt, Starting a fresh fruit and vegetable export operation, Antigua, Improving horticultural exports, Kenya
Chapter 3: Introduction, The basic preparatory work
The audit of local resources and facilities, What the market wants in terms of product-now and in the future, The marketing system, Summary and conclusions
Chapter 4: Decision making and agreeing on an action plan
Introduction, Identification of problems and opportunities, Extension techniques, Agreeing on an action plan
Chapter 5: Implementation of action plans
Introduction, Pre-production advice, Post-production advice, Markets and selling, Miscellaneous activities, Summary and conclusions
Chapter 9: Eight common mistakes in horticultural marketing
Further reading.

 

Related Books

 

Stay connected with us on