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Handbook on Marketing Awareness (English) by N K Gupta

  • ISBN: 9788192649504
  • Authors: N K Gupta
Handbook on Marketing Awareness (English) by N K Gupta
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Handbook on Marketing Awareness (English)

Author: N K Gupta
Language: English
Length (Pages): 226 Pages
Publisher: IBC Academy Publications

Publication Year 2013
Edition:
Exam:
ISBN: 9788192649504

Table of Contents
Chapter - 1: Introduction to Marketing
Chapter - 2: Marketing Environment
Chapter - 3: Marketing Mix
Chapter - 4: Advertising
Chapter - 5: Branding & Packing
Chapter - 6: Pricing Decisions
Chapter - 7: Marketing Channel & Distribution
Chapter - 8: Market Segmentation, Targeting & Positioning
Chapter - 9: Personal Selling & Sales Management
Chapter - 10: Sales Promotion
Chapter - 11: Consumer Protection
Chapter - 12: Marketing of Bank Product & Services
Chapter - 13: Abbreviation : Marketing Terms
Chapter - 14: Glossary of Marketing Terminology
Chapter - 16: Objective Type Questions And Answers

(15 Practice Sets: 750 Multiple Choice Questions)

 

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