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4th International Marketing Conference, Indian Institute of Management (IIM), Oct 29 - Oct 01, 2016, Kozhikode, Kerala

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4th International Marketing Conference, Indian Institute of Management (IIM), Oct 29 - Oct 01, 2016, Kozhikode, Kerala

Type of Event:

Conference

Events Date:

Oct 29, 2016 to Oct 01, 2016

Abstract Submission Deadline:

Deadline for abstracts/proposals: 15th June 2016

Organized By:

Indian Institute of Management (IIM), Kozhikode

Sponsored By:

Indian Institute of Management (IIM), Kozhikode

Registration Fees

Students Rs. 2000/-
Teachers Rs. 4000/-
Industry Rs. 4000/-

About Events

The intrusiveness of organised marketing with the support of technology is so pervasive that it emerges as the most potent social force that shapes human behaviour. An individual is exposed at a very early age to the intensive persuasion of marketers through advertising, sales promotion, merchandising and publicity so that significant part of the adult socialization is occupied with learning to be a consumer, who is more materialistic and prone to conspicuous consumption. Consumers are persuaded to buy more and use more; more than what is often rationally justified. They are persuaded to define their identity in terms of their possessions and to modify their social image by the consumption of products. On a more profound level, this is done not only in order to induce people to keep being productive but also to keep them consuming more so that the economic wheels of progress keep moving forward.

Important Dates

Online Submission of Manuscript - 15 June 2016
Intimation of Acceptance - 15 July 2016
Revised Manuscript - 15 August 2016
Early Bird Registration Deadline - 1 August 2016
Registration Deadline - 10 September 2016
Conference Dates - 29, 30 September, 1 October 2016

Venue

Research Office
IIM Kozhikode Campus P. O.
Kunnamangalam,
Kozhikode, 673570,
Kerala, India

Contact Details:

Contact person: Prof. Anandakuttan B Unnithan & Prof. Satish Krishnan
Phone: +91 495 2809238
Email: [email protected]

Official Website:

http://iimk.ac.in/markconf/

 
 
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