The IIS University, Jaipur

See this page in HINDI >>

International Conference on Marketing 2015 concluded

Updated on Tue, 07 April 2015 at 16:51 IST
The IIS University, Jaipur

The two-day International Conference on Marketing (ICM) -2015 Contemporary Trends & Challenges Across the Globe organized by the Department of Commerce (Business Studies) Faculty of Commerce & Management of The IIS University was concluded on Saturday at Indira Gandhi Panchayati Raj Samiti.

In the inaugural ceremony of the conference, Group CEO, Viacom 18,India Mr. Sudhanshu Vats was the chief guest while Mr. Daniel Sundelius, Head, Ericsson Supply Site, India was present as the guest of honor. Also, Prof Raj S Dhankar, Vice-President, Ansal University, Gurgaon had delivered the keynote address on the occasion.

While addressing the gathering Mr. Sundelius has discussed various marketing strategies and campaigns adopted by his organization. Also, he explained the importance of internet and network with a saying that we are moving to a network society.

Chief Guest Mr. Sudhanshu Vats has introduced a new word Glocal in context of marketing as according to him a product should be promoted not only on local level but also across the globe. While discussing the role of a brand in the society Mr Vats said that a product should not be promoted only on rational and emotional level but also it should serve the society through spreading social messages.

Towards the end of the inaugural session, Mr. Dhankar has enlightened the gathering with various techniques of marketing and also discussed how important it is to understand the behavior of customer.

Mr. Christophe Uny, Director, India Quality Check, Prof Mukesh Chaturvedi, Dean, Dept of Commerce, Sharda University, Noida, Prof. K Senthil, Karur University, Tamil Nadu, Mr. E. V. Gireesh, Neetal Narang, Dr. Arvind Kalia, National Head-Mentoring, Patrika Group, Mr. Vikrant Singhvi, Associate Director, PWC, Gurgaon and Mr. Shantanu Prakash, Associate Vice-President, Future Group are amongst the invited speakers on the occasion.

The valedictory session commenced on Saturday at Indira Gandhi Panchayati Raj Samiti where Prof. Somdeo from ICSSR, New Delhi was the chief guest. Prof Princy Thomas of the university presented a brief report of the conference. 55 oral presentations and 21 poster presentations were presented during the two day conference. Service sector is providing 80 percent jobs in the country. Sustainability of the service sector is a big challenge because not only real sector’s growth is interrelated to the growth of service sector but also it is important to maintain the quality of the service.

Best paper and poster presenters were awarded on the occasion. In the poster presentation category, Nandini Rathi from the IIS University and Kritika Singh from Maharani College stood second while Rekha Sukhani and Pratishtha Bhardwaj from The IIS University bagged first position.

In the research scholar oral presentation category, Any Chawla from Jhunjhunu got second position while Deepika Kaurani from The IIS University bagged first position. While in the faculty oral presentation category Isha Jain for Gurgaon and Ms Shweta Kastiya from The IIS University scored second and first position respectively.

Towards the end of the valedictory ceremony, organizing secretary Dr. Ruchi Jain proposed a formal vote of thanks.

Media Co-ordinator
Jyotika Sachdeva
9001048712

 
  • Conference on “India’s Economic Policy & Development Initiatives: Challenges & Opportunities”

    Conference on “India’s Economic Policy & Development Initiatives: Challenges & Opportunities”

    Conference on “India’s Economic Policy & Development Initiatives: Challenges & Opportunities”
  • National Conference on Indian Business World commenced

    National Conference on Indian Business World commenced It’s about relationship in business world: Mr Kishore Chainani Organisational culture is the need of the hour: Mr Kishore Chainani The Department of Business Studies in collaboration with the Faculty of Commerce and Management of The IIS University organised a two days National Conference on Indian Business World: Challenges and Opportunities on Friday. The keynote speaker on the occasion was Mr Kishore Chainani, Vice President, Banking and Finance Services, Genpact.
  • National Seminar on ‘Higher Education in 2025’

    National Seminar on ‘Higher Education in 2025’

    National Seminar on ‘Higher Education in 2025’ Education should have a larger societal goal: Prof. Arun K. Pujari Education policy must have excellence, equity, and employability: Prof. Pujari Link education with economic development: Prof. Devi Singh Privatization of education is a big challenge: Prof. V. K. Tewari
  • The National Conference on Sustainable Growth of Business: Strategies and Challenges

    The National Conference on Sustainable Growth of Business: Strategies and Challenges

    The National Conference on Sustainable Growth of Business: Strategies and Challenges organized by the department of management of The IIS University commenced on Friday. The inaugural ceremony began with welcome speech by the vice-chancellor of The IIS University. Padma Shri Prof Sukhadeo Thorat delivered inaugural address on the occasion.
  • Seminar on Women Empowerment and Inclusive Growth

    Seminar on Women Empowerment and Inclusive Growth

    Centre for Research, Innovation and Training of The IIS University in collaboration with Indian Council of Social Sciences Research, New Delhi has organized a two days national seminar on ‘Women Empowerment and Inclusive Growth’ on Friday. Chief Guest of the seminar Mr. Rajeshwar Singh, IAS, Principal Secretary, Animal Husbandry, Fisheries and Gopalan Dept. MD, ICDF, Jaipur has delivered the keynote address in the inaugural ceremony. In his keynote address he emphasized on making changes in developmental model to promote women empowerment.

Stay connected with us on

 
I want this institute to counsel me
Interested in studying at .
Fill the details for institute to counsel you.
 
Name:

Please provide name
Email:

Please provide Email
Mobile:

Please provide Mobile number
City:

Please provide City
Course:

Please Select course