Three day conference on 'Repositioning Brand India' concludes at GIM

Updated on Mon, 02 September 2013 at 18:11 IST
Goa Institute of Management (GIM), Panjim

Panaji 2nd Sept: The 2013 edition of Samriddhi at Goa Institute of Management achieved mind- boggling participation of 85 top B schools of the country which included crème-da-le-crème institutes like IIM, SP Jain, IIFT, SIBM, NMIMS and many more. The host B school, GIM was represented by a strong competing and dynamic regiment of 600 vibrant students from general management, healthcare and executive programmes that battled it out for the ultimate faceoff against top minds of the country in Samriddhi events.

The theme for this year Repositioning Brand India showcased India as home to one-sixth of humanity, a nation of young talented people, reservoir of food for the world, a sea of scientific and technological talent, an ocean of professional resources and a leader in the knowledge age.

Samriddhi 2013 succeeded in harnessing fore, passion, determination and intellect in participants and in driving them to come up with innovative ideas based on the theme of Repositioning Brand India through a series of well-crafted talks, management games and events. Apart from this, Samriddhi carried the legacy of its glorious past when it came to inviting industry acclaimed speakers. The 2013 edition turned out to be immensely better in terms of prominent delegates and dignitaries invited to present their views on the theme ‘Repositioning Brand India’. Some of speakers included Sam Pitroda, A. Mahindran, Bala V. Balachandran, Bharat Dabholkar, D. Shivkumar, Kruti Parekh and others sharing the dais, it was a win-win situation for the audience and participants.

Samriddhi 2013 was a roller coaster ride of competitions, discussions, strategy planning, knowledge creation and entertainment. The three day encapsulated events from all specializations from Finance to Marketing, Operations, Human Resource and General Management.

Said Dr. Rai, Director, GIM “We must lead the way through our values and leverage our learnings and culture that our forefathers have handed down to us through over the years. Samriddhi is entirely a student driven initiative which the institute is happy to support. Our endeavour at GIM is to not only create effective managers but also to provide all round development to our students.”

The magnitude of events of Samriddhi 2013 can be elucidated from the fact that more than 200 teams had registered in its core marketing, operations and finance events. Courageously facing the relentless Goa rains, participants from top B schools of the country turned up zealously for the events at Samriddhi .

A realistic repositioning of Brand India demanded vision and commitment and required patience and conviction. And above all, it required an intention from every Indian citizen to make honest efforts regarding this. To sum up, Samriddhi 2013 was immensely successful to garner focus on repositioning ‘Brand India’ and project an endeavour to build a ‘Grand India’.

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