Post Graduate Diploma In Marketing Management - Jankidevi Bajaj Institute of Management Studies (JBIMS), Mumbai

Mode of Learning:

Full Time

Course Level:

PG Diploma / Certification

Course Duration:

2 Years
 

Course Description:

Jankidevi Bajaj Institute Of Management Studies JDBIMS, Mumbai is offering Post Graduate Diploma In Marketing Management. In this section, learn about the Post Graduate Diploma In Marketing Management course at Jankidevi Bajaj Institute Of Management Studies JDBIMS, Mumbai

Duration : 2 years
Type : Full Time

Broad Objectives

The MBA aims at imparting professional education and training in modern management techniques for handling marketing operations in a highly dynamic and competitive environment.

The main objective of the programme are :
1) To give an opportunity to working women to upgrade & empower themselves with a management degree.
2) Prepare the participants for professional careers in the various streams of management.
3) Promote among the future women executives a scientific approach and capability to undertake senior management responsibilities in various management streams.

The programme aims at providing a comprehensive coverage incorporating all the important subject areas in the disciplines of Marketing, HR, Finance & systems.

Duration

Two years, Full time - Four semesters
First and Third Semester - July to December
Second and Fourth Semester - January to May

Eligibility

A women graduate in any faculty from any recognized University.

Selection Procedure

Aptitude test followed by Personal Interview by the panel of experts.

Medium of Instruction and Examination : English

Attendance

The students are required to have 75% of attendance in each subject, failing which they will not be allowed to appear for the final examination of the semester. In case the absence is due to illness, medical certificate will have to be produced immediately for consideration.

Fees
Fees will be charged according to the notifications of the Government of Maharashtra.

Course Framework

First Year - First Semester

First Year - Second Semester

Second Year - Third Semester

Second Year - Fourth Semester

Research Project

Each student is required to select a research topic and work under the guidance of a mentor from the middle of the second semester. There is a mid term evaluation of the project in the middle of the third semester. A panel of examiners will do the final evaluation of the project. The project carries 200 marks.

Concurrent Fieldwork

Students will undertake field visits to selected industries to develop an understanding of organizational setting. The concurrent fieldwork will be undertaken on two days a week. The student has to submit a report of the work carried out by her during the project. A panel of examiners will evaluate the work done by the student. The project carries 100 marks.

Course Structure
Semester I [First year]
1. Business
2. Communication
3. Fundamentals of Accounts
4. Management Marketing
5. Organization Behavior
6. Fundamental of Retail
7. Retail Environment
8. Foreign Language (French)
9. Macro Economic Environment
10. Business Statistics
11. International Business Law
Semester II [First Year]
1. Management Accounting
2. Research Methodology
3. Introduction to IT
4. Enterprise Resource Planning (ERP)
5. Consumer Behavior
6. International Marketing Management
7. International Financial Management
8. International Business
9. Summer Project Report
Semester III [Second Year]
1. Retail Operation and Inventory Banking
2. Culture Strategy & Behavior
3. Franchise Operations & Management
4. Managerial Economics
5. Retail Laws & HR in Retailing
6. Financial Strategy
7. Visual Merchandising and Sales Policy
8. Supply Chain Management
Semester IV [Second Year]
1. Selling techniques
2. Entrepreneurship Management
3. Management Control System
4. Retail Brand Building and Product Management
5. Corporate Finance
6. IT in Retail
7. Market Research
8. Foreign Language (German)
9. Research Based Project

 
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Note: The above courses are picked automatically by the website for indicative purpose only. However, students are requested to check with the University for the similarity of the course or for any other information in regard to the course.

Syllabus presented on this page is indicative and for general information only. The syllabus / course information listed may not be exhuastive. Students / Visitors are advised to contact the University directly for the official, detailed and accurate Syllabus, Transcripts and other information. List of course names mentioned here is partial and are not comprehensive and the institution would be offering many other courses than those mentioned on this page.

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