Event Management as an Emerging Career Option

Submitted by vinayras on Tue, 06/10/2008 - 10:17.

Every time you had a
party or function in your school or college, you were the first one to
join the organizing committee and work out a plan. Each time you saw an
Award Ceremony comprising of your favorite film stars in the
television, you had wished to organize such a grand occasion yourself.
Well then, there you are……a budding Event Manager. Every tiny detail
from your entering the venue to your going out is a result of rigorous
planning and meticulous execution……that’s Event Management for you.

One of the fastest and
the most glamorous upcoming professions today, it has attracted a lot
of today’s youths. Glitz , glamour, flamboyance and style being
associated with important social and corporate events like marriages,
birthday parties, company conferences, seminars, workshops, product
launches and a host of other activities, today’s Event Managers rub
shoulders with eminent personalities, international celebrities and are
a part of occasions which they had once dreamt of.

Clients come to the
Event Management Company with a very vague idea of what type of event
they want. Events could be anything from concerts, product launches,
conferences, promotions, press conferences and farewells to television
based events, fashion shows, wedding parties, it could be just
anything. The Event Management Company is required to submit an initial
project report describing the basic structure of the event and the
finances involved. Based on this report, the client gives the
assignment to the Company. Now, it becomes the job of the Event
Managers & Planners to turn their dream into a reality. An event
manager has to first design the basic framework, after which he
prepares the marketing plans, hunts for sponsors, works on the
logistics, decides the venue/location, contacts vendors, prints
invitation cards, selects menus, hires performers, arranges for
transport, and on the D' Day co-ordinates, plans and finalizes every
aspect of the event. For an Event Manager, Innovation is the key to success, so it’s very important for him to have a creative mind.

So what are the skills required to be a successful Event Manager??? Well, it does require a lot of careful planning, patience and discipline, since planning an event itself is a big event !!

In terms of
educational qualifications, a graduation is enough to start with. But
one should possess the following virtues to be able to run a longer
race in this field.

Ø Leadership qualities

Ø Negotiating skills

Ø Public-relationship skills

Ø Coordinating skills

Ø Marketing and business acumen

Ø Logistics

Ø Risk Management

Apart from all these, Analyzing, Critical thinking and Problem solving abilities
are a must in this profession. You should be able to acknowledge a
problem, devise a way to solve it as soon as possible and avoid
recurring of the same fault in the future.

A candidate opting for
a diploma course in Event Management is required to pass the Higher
Secondary or 10 + 2 course in any discipline. However, for a post
graduate diploma a Graduation in any stream is a must.

Based on market research, amongst the job openings in Event Management are those in the following departments:

a) Visualizing concepts

b) Planning

c) Budgeting

d) Organizing

e) Coordinating

f) Executing

One can also select a few areas of Event Specialization that include :

Product Launching

Corporate Meetings & seminars

Fashion shows

Musical concerts

Wedding parties

Exhibitions

Listed below are some of the Event Management Courses and the Institutes providing the same:

Certificate Course in Event Management Institutes:

Amity Institute of Event Management, New Delhi,

Institute of Tourism & Future Management Trends (ITFT), Chandigarh

The International Center for Event Marketing & Management (ICEM), New Delhi

Diploma in Event Management Institutes:

National Academy of Event Management & Development (NAEMD), Mumbai

College of Event & Management (COEM), Pune

Event Management Development Institute (EMDI), Mumbai

International Institute of Event Management (IEM), Mumbai

National Institute for Media Studies, Ahmedabad

Post Graduate Diploma in Event Management Institutes:

National Academy of Event Management & Development (NAEMD), Mumbai

Amity Institute of Event Management, New Delhi

Empire Institute of Learning (EIL), Mumbai

Event Management Development Institute (EMDI), Mumbai

Institute of Tourism & Future Management Trends (ITFT), Chandigarh

Post Graduate Diploma in Event Management & Public Relations Institutes:

Apeejay Institute of Mass Communication, New Delhi

Event Management Development Institute (EMDI), Mumbai

oday, there is a wide
range of Event Management Services in India that include: corporate
events, artist & celebrity management, sets and stage performances,
event consultation, event staffing, advertising events, road shows,
promotions, trade shows, political events & marketing events.

So if you think you
have the spark and a medley of all the above qualities, then don’t
think twice, but go ahead and take the plunge.

Wishing you all the best in life !!!!!

JAYATI SARKAR

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